On-Page Optimization for Your Ecommerce Website

Nowadays, e-commerce stores are getting more popular. More numbers of customers prefer online shopping to save more money and time. All e-commerce business owners should follow these two things to get more popular in online.


First thing is to educate customers about your brand and pros of purchasing products in your E-store. Second thing is a growth of your business, it’s not only getting more potential customers but also finding ways to beat your competitors.

E-commerce website is a soul of your business. You should design customer and search engine friendly e-commerce website. You can approach best ecommerce website development in Bangalore to design website.

Ecommerce Website On-Page SEO:

On page SEO is the practice of making your website Search engine friendly by editing meta tags, robots.txt file, sitemap etc., to rank higher in the major search engines like google, Yahoo, Bing. More than 62% of traffic from search engines are goes to first 3 positions. Here I have explained some of the On-Page factors which help you to get more traffic and position in SERP.

  1. Site Structure
  2. Page URL
  3. Meta Tag

Site Structure:

site structure of e-commerce website is an important element which affects SEO. If your website has good linking structure, it helps the web crawler to crawl and index all the URLs in your website.

Good website structure is not only for web crawlers, it also regarding good user experience. Design your website according to customer needs.

Page URL:

Your pages should be SEO-friendly, which means including targeted keywords urls. There are two types of URLs: static and dynamic URLs.

For an e-commerce website we can able to create unique pages for all products, so all the major CMS like opencart, Magento are a dynamic platform. So include relevant Keywords all URLs of e-store.

Meta Tag:

Meta tag includes three basic meta information. Meta title, Meta description and meta keywords.

Meta Title is a short title about the product or page. The character limit is 50-60 characters. Try to include large volume search relevant keyword in Meta title.

Meta description is a brief description of the page or products. Character limit of the meta description is 150-160. Include relevant keyword in the meta description.

Meta Keywords are the relevant keywords of the page. You can include several numbers of keywords here.

For e-commerce website, we can able to auto write meta title, description and meta keywords. BWDC is the leading web design company in Bangalore who understand your needs and design website beautifully.